Product Hunt launch copy that survives the scroll

Updated 2026-09-20 · a working page, not a sales page

On Product Hunt you get about sixty characters to be understood by someone who has not heard of you and is scrolling past fifty other products. Most launches lose there, not in the gallery images.

Short answer

Tagline = what it is + for whom. No slogans, no 'supercharge'.
The maker comment answers three questions: what it does, who it is for, what it does not do.
Lead with the use case, not the technology. Nobody is here for your architecture.
Answer every comment within the hour. Reply speed is the single biggest lever on launch day.
Do not ask for upvotes on other platforms. It is against the rules and it is obvious.

The tagline

Sixty characters is roughly nine words. Structure: verb + object + qualifier. 'Rewrite AI text so it reads human' beats 'The ultimate AI writing assistant' because the first is checkable and the second is a claim about quality.

If you cannot fit the who, cut the qualifier, not the verb. A clear what beats a vague why.

The first comment

Write it before launch day. Three short paragraphs: what it does with a concrete example, who it is for and who it is not for, and one honest limitation. The limitation paragraph is not weakness — it is the thing that makes the rest believable, and it is the paragraph people quote.

Do not paste your homepage copy. The comment is where you talk, not where you pitch.

Launch day mechanics worth planning

have the product live before you schedule the launch; a broken onboarding burns the day

prepare answers to the five questions you already know you will get

do not buy upvotes and do not swap them; penalties are applied retroactively

expect a spike of traffic and a much smaller spike of signups; plan the follow-up email while the traffic is live, not after

Before / after

What people usually write	What it looks like after
Supercharge your workflow with the ultimate AI-powered productivity platform.	Rewrite AI drafts so they read like you wrote them.
We're excited to launch our revolutionary solution that transforms the way teams collaborate!	We take the draft you already wrote and cut the parts that sound generated. Same facts, no new claims.
Would love your support and feedback on this journey!	If you try it and the output is worse for your kind of writing, tell me which kind — I want the list.

What this page will not do. It cannot guarantee a ranking, and nobody can. Product Hunt's front page is decided by behaviour we do not control, and our own launch has not been run yet.

If you want this done to your own draft: ShipCopy takes a piece of text you already wrote and rewrites it in one of three modes — rewrite it to read human, turn a product description into launch copy, or turn a plain-language request into a reusable prompt. Six output formats, 13 languages. 10 generations free, no card.

See what it does Pricing — US$15/month

Questions

Does the launch day of the week matter?

Commonly reported to, yes. Tuesday to Thursday gets the most traffic, which is also when competition is heaviest.

Can I launch the same product twice?

Not as a new launch. Product Hunt allows significant re-launches in some cases, but the default assumption should be one launch per product.

Should the maker comment include a link?

Yes, one, and only after the explanation. A link in the first line reads as an ad.