Shopify descriptions usually fail in one of two ways: they describe features nobody asked about, or they bury the shipping and returns information in a policy page nobody opens.
Say three things in the first two lines: what the file is, what format it opens in, and how the buyer receives it. Then state the licence — personal or commercial — and whether edits are expected. The most common refund request on a digital product is 'I did not realise I needed Canva' or 'I thought it was a physical item'.
Put the size chart on the page as a table, in the units your buyers use, with the note about how the garment fits compared to standard sizing. State the production lead time separately from the shipping time; conflating the two is the most common reason for a chargeback.
The collection description. It is the page that ranks for the category term, and most stores leave it as a comma-separated list of product types. Two short paragraphs that say what belongs in the collection and how to choose between the items does more for both the visitor and the search engine than anything on the individual product pages.
The Listing Kit includes the description templates by product type, the FAQ and refund blocks, and twenty worked listings to copy the shape of.
Listing Kit — US$19, one payment. Seven title formulas with worked examples, the character limit each platform actually enforces, description templates by product type, the FAQ and refund blocks, and twenty listings you can copy the shape of.
Get the Listing Kit Try ShipCopy freeShort enough that a mobile shopper reaches shipping and returns without scrolling more than twice. Usually 120–250 words.
No. Etsy rewards keyword-led phrasing in the title and tags; Shopify pages are usually reached from an ad or a search result and can be written more directly.
Yes. It is the page that competes for the category term, and it is where most stores have no content at all.