Store listings are read on a phone in about fifteen seconds, and only the first three lines are visible before the fold. Generated descriptions spend those lines on mood and adjectives.
Above the fold: what it is, who it is for, what it costs. Below the fold: how it works, the feature list, and support. Most listings fail because the ordering is reversed — the mechanism is buried under brand language that the user has no reason to trust yet.
Short sentences score better here for a boring reason: they survive truncation. A 30-word sentence loses its subject when the store cuts it at two lines.
Cut all four and a listing usually drops to under 200 words, which is normal for apps that convert.
Answer the negative reviews that describe a misunderstanding. If five people say it does not sync, the listing is wrong, not the app. Rewrite the line they misread, and note it in the release notes so the fix is visible.
| What people usually write | What it looks like after |
|---|---|
| Unlock your potential with our revolutionary app, the ultimate companion for a more productive and organised life. | Turn a list of tasks into a realistic day. Free for one project, $4/month for unlimited. |
| Seamlessly integrate your workflows and effortlessly manage your tasks with an intuitive, beautiful interface. | Type what you need to do. It tells you what to drop. No boards, no tags, no setup. |
| Join millions of satisfied users who have transformed their lives with our innovative solution. | It does not sync with your calendar yet. That is next, and it is why there is no team plan. |
If you want this done to your own draft: ShipCopy takes a piece of text you already wrote and rewrites it in one of three modes — rewrite it to read human, turn a product description into launch copy, or turn a plain-language request into a reusable prompt. Six output formats, 13 languages. 10 generations free, no card.
See what it does Pricing — US$15/monthNone, deliberately. Use the subtitle and keyword field for that and write the body for humans.
No. It reads as insecurity and some stores reject it.
When the product or the price changes. Rewriting it monthly for its own sake confuses returning users.